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Gloss

100% Me

100% Me

Rich burnt orange gloss with a shimmering finish

$18.00
$20.00 $18.00
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(Net Wt. .20 oz / 6 / Burnt orange)
Shipping calculated at checkout.
Size
Color: Burnt orange
  • Non-Sticky Non-Sticky
  • Cruelty Free Cruelty Free
  • Gluten Free Gluten Free
  • No Parabens No Parabens
  • High Shine High Shine
  • Statement Shade Statement Shade
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Renegotiation

You have never needed permission. You walk in, and the energy shifts.

100% Me is a rich burnt orange gloss with a shimmering finish that says exactly what you mean without raising your voice. It’s here for presence, not performance.

Infused with avocado oil and Vitamin E, it hydrates and shields, keeping lips soft and comfortable while you handle everything in your lane.

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Renegotiation

Proven to Perform

We tested 100% me on 50+ women of color with different undertones.

  • 100% said the shade made their skin tone look more alive.
  • 98% felt instant comfort on application.
  • 95% said the gloss stayed vibrant and smooth after hours of wear.
  • 0% reported stickiness or patchiness.
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Proven to Perform

More Than Color. This is Care.

Color that stands out should still take care of you.

  • Avocado Oil cushions lips, seals in moisture
  • Vitamin E defends against dryness and environmental stressors
  • Beeswax + Ozokerite — plush shine, lasting comfort

These ingredients were carefully infused to provide comfort and nourishment especially during times of hormonal changes or nutrient depletion.

More Than Color. This is Care.
Full Ingredient List

Full Ingredient List

Polybutene, Petrolatum, Octyldodecanol, C12-15 Alkyl Benzoate, Ricinus Communis (Castor) Seed Oil, Beeswax, Ozokerite, Myristyl Lactate, Myristyl Alcohol, Dipentaerythritol Tetrahydroxystearate/Tetraisostearate, Tocopheryl Acetate (Vitamin E), Phenoxyethanol, Flavor.

May contain (+/-): Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Red 21 Lake (CI 45380:2), Red 7 Lake (CI 15850:1), Red 6 Lake (CI 15850), Red 27 Lake (CI 45410:1), Bismuth Oxychloride (CI 77163), Carmine (CI 75470), Tin Oxide (CI 77861), Synthetic Fluorphlogopite, Tourmaline, Polyethylene Terephthalate, Acrylates Copolymer.

The Ritual

  • Start on clean lips.
  • Glide once for a soft shimmer wash, twice for bolder impact.
  • Add a second layer for extra depth.
  • Pair with brown or plum liner when you want more structure.
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The Ritual

Shade Notes

  • Tone: Burnt orange with fine golden shimmer
  • Finish: High-shine with dimensional light play
  • Best for: Medium to deep skin tones
  • Vibe: Commanding warmth, unapologetic energy
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Shade Notes

Power Reflected

  • “It’s not loud, but it gets heard.”~ Susan
  • “I felt put-together instantly.”~ Rose
  • “A gloss that actually respects my undertone.” ~ Beverly 
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Power Reflected

Why 100% Me Outperforms the Rest

Benefits Steady by iMpower Other Brands
Rich shimmer that flatters deep tones
Non-sticky high-shine comfort
Hydrating oils + Vitamin E
Tested on melanin-rich lips
Long-wear vibrancy

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Frequently Asked Questions

 Yes, the shimmer and pigment were shade-tested to stay rich on melanin.

No. Smooth glide and cushiony wear.

Expect comfortable wear for hours with shine that doesn’t dull.

Say it once, mean it.

Say it once, mean it.

$18 | .20 oz / 6 g

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