Fall's Statement Is Already Written.
Liner, lip color, and a all natural vitamin-infused balm, in three coordinated looks built for melanated skin. Three looks. One fall. Available September 8. Free economy shipping for everyone.
Shop the Fall SetsPerformance, Pigment & Wellness.
Color-rich formulas. Structured wear. Intentional formulation.
IMpower is built on proven cosmetic foundations, engineered for payoff, longevity, and precision, and elevated with vitamins A, C, D & E alongside conditioning avocado and jojoba oils.
These additions were not trend-driven. They were chosen intentionally to reflect a disciplined approach to beauty that supports overall wellness in women of color without compromising performance.
Our products are vegan, gluten-free, paraben-free, and cruelty-free, aligning expressive color with thoughtful formulation.
Color That Doesn't Play. It Pops!
This pigment doesn’t disappear on deeper undertones. It shows up fully - rich, intentional, and true to color. More color in one swipe. No chalk. No ashy finish. One swipe delivers significant color.
Wear That Holds Its Own. It Stays!
From morning to night, this formula blends smooth and stays structured. It doesn’t fade when your day gets real. It shows up and stays there. Less smearing, drying, and fading. You can move forward with your day not carrying your makeup bag everywhere you go.
Built Intentionally for You. It Works!
We started with proven cosmetic foundations and elevated them with vitamins A, C, D & E plus avocado and jojoba oils. Vegan. Gluten-free. Paraben-free. Cruelty-free.
iMpower Your Day with our Products.
All Shine, All Mine (High Shine Lip Gloss)
Slightly Soft, Still Boss (Satin Lipstick)
Metallic Mood with Attitude (Glitter Gloss)
Centered, Bold and Driven (with CBD Oil-no THC)
H.E.R. Defined Collection
Beauty that performs and gives back.
iMpower delivers high-pigment color for women of color, infused with micro-dosed vitamins A, C, D, and E plus avocado and jojoba oils to support comfort, flexibility, and long-wear throughout the day. Every purchase helps reinvest in our communities, strengthening wellness, confidence, and economic opportunity so we can build something sustainable together.
Beauty That Thinks Bigger!!!
iMpower was created with a larger vision in mind.
Wellness conversations don’t always consider women of color, and everyday beauty rituals are rarely treated as intentional. We believe they should be.
That’s why our formulas begin with proven cosmetic formulas and are elevated with vitamins A, C, D & E alongside conditioning avocado and jojoba oils.
This is not about trends. It’s about direction.
We’re building a beauty brand that respects pigment, performance, and the broader conversation around wellness, starting with color and vitamins.
Vegan. Gluten-free. Paraben-free. Cruelty-free. Thoughtfully formulated for everyday wear.
Wellness-informed. Performance-driven. Designed for us.
Free shipping on curated sets.Free shipping on orders $70+
You’ve never been too much. You’ve always been everything. Beauty that gives not takes!
Shop the shadesTerms and conditions apply.*
iMpressions
"I love the iMpower matte lipstick. Most matte lipsticks leave my lips feeling dry and cracked, but this one doesn’t at all. The colors are bold and make a real statement, and I can tell they were created with women of color in mind; you can see it in the shades. On top of that, my lips feel healthier after wearing it, even once I take it off."
"I’m not usually a big makeup person and don’t wear a lot of color, but I really liked the iMpower glitter collection. It gave me just enough color to feel special without being too much. It’s subtle, soft, and still feels like me, just with a little extra glow."
"When I heard about it, I realized iMpower was different, especially when I heard about the wellness pieces. At that point, I knew this was going to be big!“
“For my 60th birthday party, I wanted a natural and different look to bring a party vibe with lots of class. The folks at iMpower exceeded my expectations combining Unshaken with Standing Tall lip colors which complemented my look beautifully.“
All Shine, All Mine Collection
You’ve never been too much. You’ve always been everything.
No Gloss, All Boss Collection
Create a look that's effortlessly bold and beautifully defined
Centered, Bold, & Driven (w/ CBD) Collection
Life is all about leaving your mark. Long-lasting, transfer proof products that stay put all day.
Metallic Mood with Attitude Collection
You’ve never been too much. You’ve always been everything.
Slightly Soft, Still Boss Collection
Create a look that's effortlessly bold and beautifully defined
Learn more about iMpower!
Wellness first. Beauty always. IMpower creates inclusive, vitamin-infused color that feels good on your skin and fits your life.
Need help? We've got answers.
Ready to transform your routine?
Join thousands who have discovered the power of intentional wellness beauty.
- High Pigment. No Ashiness.
- Multi-Use Shades.
- Vitamin-Enhanced Formula.
