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Metallic

Gold Reign

Gold Reign
$18.00
$20.00 $18.00
Sale Sold out
(Net wt. .20 oz / 6gr / Gold)
Shipping calculated at checkout.
Size
Color: Gold
  • Vegan Vegan
  • Non-Sticky Non-Sticky
  • Gluten Free Gluten Free
  • Cruelty Free Cruelty Free
  • No Parabens No Parabens
  • Bold Neutral Finish Bold Neutral Finish
  • Vitamin-rich nourishment Vitamin-rich nourishment
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Renegotiation

There is a difference between being noticed and being unforgettable.

Gold reign gives you the latter, a gold gloss that doesn’t just coat your lips, it wakes them up. No grit. No heaviness. Just molten, even shimmer that moves with you.

Formulated with avocado oil to keep lips plush and Vitamin E to seal in hydration.

Wear it when you want your glow to be your power, not your armor.

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Renegotiation

Proven to Perform

Tested on women of color across different undertones:

  • 98% said the shimmer applied evenly without clumping.
  • 96% reported their lips felt softer after wear.
  • 0% experienced stickiness or grit during wear.

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Proven to Perform

More Than Color. This is Care

  • Avocado Oil – Deeply moisturizes and keeps lips supple.
  • Vitamin E – Defends against dryness and locks in comfort.

More Than Color. This is Care
Full Ingredient List

Full Ingredient List

Polybutene, Petrolatum, Octyldodecanol, C12-15 Alkyl Benzoate, Ricinus Communis Seed Oil, Beeswax, Ozokerite, Myristyl Lactate, Myristyl Alcohol, Dipentaerythrityl Tetrahydroxystearate / Tetraisostearate, Tocopheryl Acetate (Vitamin E), Phenoxyethanol, Flavor.

[May Contain (+/-)]: Mica, Iron Oxides, Titanium Dioxide, Blue #1 Lake, Yellow #6 Lake, Yellow 5 Lake, Red #21 Lake, Red #7 Lake, Red #6 Lake, Red #27 Lake, Bismuth Oxychloride, Carmine, Tin Oxide, Synthetic Fluorphlogopite, Tourmaline, Polyethylene Terephthalate, Acrylates Copolymer.

The Ritual

The moment is yours. Make it feel that way.

  1. Bare or bold. Apply directly to lips or over color.
  2. One coat or more. A single swipe for soft gold, two for full liquid-metal impact.
  3. Let it catch the light. Wear it during the day for a warm gleam, or at night for statement shine.
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The Ritual

Shade Notes

  • Tone: Warm metallic gold
  • Finish: High-shine shimmer
  • Best for: Day-to-night wear
  • Multi-use: Lips, eyelids (as topper), cheek highlight
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Shade Notes

Power Reflected

From early wearers and creators:

  • “Wore it over my matte red and it transformed the whole look.” - Meg
  • “This is the first gloss I’ve worn that didn’t make my hair stick to it” — Kia 
  • “Finally, a gold gloss that doesn’t feel gritty” - Tonia
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Power Reflected

Why Gold Reign Outperforms the Rest

Benefit Gold Reign by iMpower Other Glosses
Clean, vegan, cruelty-free
Infused with avocado oil & Vitamin E
Smooth shimmer, no grit
Tested on deeper skin tones
Wipes clean without staining
Can be worn solo or layered

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Frequently Asked Questions

Not at all. It’s designed to glide on smoothly and stay comfortable all day.

Yes. Gold Reign was tested on deeper lip tones and designed to enhance, not disappear.

Absolutely. It’s nourishing enough for daily wear and striking enough for night looks.

Yes. It's a cosmetic-grade shimmer, made to stay put and formulated with clean ingredients.

Wear your shine like a crown.

Wear your shine like a crown.

Gold Reign turns light into luxury, and luxury into power.

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Customer Reviews

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