1 1

Matte

Second to None

Second to None

Deep Berry that makes a statement.

$19.00
$22.00 $19.00
Sale Sold out
(Net Wt.25oz/7grams / Deep Berry)
Shipping calculated at checkout.
Size
Color: Deep Berry
  • Vegan Vegan
  • Gluten Free Gluten Free
  • Cruelty Free Cruelty Free
  • No Parabens No Parabens
View full details

RENEGOTIATION

This is for the woman who doesn’t show up to impress, she shows up to be felt.

Second to None is a bold mauve anchored by a rich berry undertone and a subtle refined sparkle. It doesn’t shout for attention; it holds it.

It’s the shade you wear when care is your power, when softness is a choice, when your boundaries are unshakable and your joy is non-negotiable

Buy Now
RENEGOTIATION

Proven to Perform

We tested Second to None on women with a range of skin tones, lip shapes, and life stages to make sure it works as beautifully in your 8 a.m. meeting as it does at your 8 p.m. dinner.

  • 98% said it blended evenly without tugging or patchiness.
  • 95% felt their lips stayed soft and comfortable from first swipe to removal.
  • 93% saw the color stay true after 8 hours without dulling or  fading.
  • 0% reported staining after removal.
Buy Now
Proven to Perform

More Than Color. This is Care.

Because beauty should give back to you, not take from you. Second to None is enriched with skin-supporting ingredients so your lips feel as good as they look:

  • Avocado Oil — deeply moisturizes and brings antioxidant care
  • Tocopherol (Vitamin E) — seals in hydration and protects from dryness

These ingredients align with wellness needs, supporting comfort and hydration especially during hormonal shifts or nutrient depletion.

More Than Color. This is Care.
Full Ingredient List

Full Ingredient List

Isododecane, Trimethylsiloxysilicate, Dimethicone, Polybutene, Petrolatum, Mineral Oil, Disteardimonium Hectorite, Talc, Silica Dimethyl Silylate, Mica, Propylene Carbonate, Kaolin, Phenoxyethanol, Polyethylene, Sorbitan Sesquioleate, Aroma, Persea Gratissima (Avocado) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Calcium Aluminum Borosilicate, Silica, Synthetic Fluorphlogopite, Tin Oxide.

May contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Red 6 (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090).

THE RITUAL

  • Start with one smooth layer across your lips.
  • Add a second where you want deeper payoff.
  • Tap onto cheeks to bring the energy through your whole face.
Buy Now
THE RITUAL

SHADE NOTES

  • Color: Mauve with berry undertone and soft sparkle
  • Tone: Cool-leaning, bold but balanced
  • Finish: Velvet matte with a subtle light catch
  • Best for: All tones, especially those craving depth with ease
  • Pairs well with: Taupe eyes, a fresh white shirt, quiet confidence
Buy Now
SHADE NOTES

Power Reflected

  • “This shade feels calm but powerful.”
  • “It wears like it knows me.”
  • “Finally, I have found something that feels good on days when I don’t.”
  • “It’s elegant without being soft-spoken.”
Buy Now
Power Reflected

Why Second to None Outperforms the Rest

Benefits Second to none by iMpower Other brands
Vegan, cruelty-free, paraben-free
Avocado oil + Vitamin E for comfort
Tested on deeper skin tones
Removes cleanly, no staining
Works on both lips & cheeks

You may also like

Frequently Asked Questions

No. The shimmer is subtle and smooth. You feel the velvet, not the shine.

Yes. The formula was made with that in mind. It’s nourishing and stays soft on skin that needs support.

It leans cool with a berry base, but was crafted to flatter a wide range of undertones.

No. It’s infused with avocado oil and Vitamin E to hydrate, soften, and nourish all day. No tightness, no cracking.

Wear your softness like strategy.

Wear your softness like strategy.

Second to None is for the days you claim space, even in stillness.

Buy Now

Customer Reviews

Based on 2 reviews
100%
(2)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
A
Anonymous

Amazing

A
Anonymous

Sofia