Lipstick for Olive to Dark to Deep Dark Skin - Lasting Color for Lips & Cheeks.
Designed for deeper undertones and infused with vitamins A, C, D & E. High-pigment performance. Wearable on lips and cheeks.
Shop Daily Essentials Sets
The Daily Essentials Wellness Sets
Each Daily Essentials Set is built from our core collections — curated for deeper undertones and structured for performance.
Every set includes:
- Coordinating lip liner
- Two High-pigment colors
- Lip Treatment
Designed to work together. Selected with intention.
No guesswork. Just clarity.
Bare, Not Basic Set
Nude, Not Neutralized
Soft, Not Subtle Set
Bold, Not Background
Performance, Pigment & Wellness.
Color-rich formulas. Structured wear. Intentional formulation.
IMpower is built on proven cosmetic foundations, engineered for payoff, longevity, and precision, and elevated with vitamins A, C, D & E alongside conditioning avocado and jojoba oils.
These additions were not trend-driven. They were chosen intentionally to reflect a disciplined approach to beauty that supports overall wellness in women of color without compromising performance.
Our products are vegan, gluten-free, paraben-free, and cruelty-free, aligning expressive color with thoughtful formulation.
Color That Doesn't Play. It Pops!
This pigment doesn’t disappear on deeper undertones. It shows up fully - rich, intentional, and true to color. More color in one swipe. No chalk. No ashy finish.
One swipe delivers so much color you will be surprised! No need for a bunch of layers to make it work.
Wear That Holds Its Own. It Stays!
From morning to night, this formula blends smooth and stays structured. It doesn’t fade when your day gets real. It shows up and stays there. Less smearing, drying, and fading. So you can move forward with your day not carrying your makeup bad everywhere you go.
Built Intentionally for You. It Works!
We started with proven cosmetic foundations and elevated them with vitamins A, C, D & E plus avocado and jojoba oils. Vegan. Gluten-free. Paraben-free. Cruelty-free. Because what you put on every day should be considered — not careless.
Beauty That Thinks Bigger!!!
iMpower was created with a larger vision in mind.
Wellness conversations don’t always consider women of color, and everyday beauty rituals are rarely treated as intentional. We believe they should be.
That’s why our formulas begin with proven cosmetic formulas and are elevated with vitamins A, C, D & E alongside conditioning avocado and jojoba oils.
This is not about trends. It’s about direction.
We’re building a beauty brand that respects pigment, performance, and the broader conversation around wellness, starting with color and vitamins.
Vegan. Gluten-free. Paraben-free. Cruelty-free. Thoughtfully formulated for everyday wear.
Wellness-informed. Performance-driven. Designed for us.
Start With The Set That Fits Your Energy.
Four curated sets. No guessing. Just choose the vibe that matches your day or your preference and we've got you.
Bare, Not Basic
Minimal. Effortless. Natural look, low effort.
Nude, Not Neutralized
The perfect nude to enhance your beaty - matte + gloss.
Soft, Not Subtle
Soft glam with more color and subtle charm.
Bold, Not Background
Rich, high-impact color and two bold looks that make a statement.
iMpower Your Day.
All Shine, All Mine Collection (High Shine Lip Gloss)
Slightly Soft, Still Boss (Satin Lipstick Collection)
Metallic Mood with Attitude (Metallic Glitter Gloss)
Centered, Bold and Driven (with CBD Oil-no THC)
H.E.R. Defined Collection
Beauty that performs and gives back.
iMpower delivers high-pigment color for women of color, infused with micro-dosed vitamins A, C, D, and E plus avocado and jojoba oils to support comfort, flexibility, and long-wear throughout the day. Every purchase helps reinvest in our communities, strengthening wellness, confidence, and economic opportunity so we can build something sustainable together.
Free shipping on curated sets.Free shipping on orders $70+
You’ve never been too much. You’ve always been everything. Beauty that gives not takes!
Shop the shadesTerms and conditions apply.*
iMpressions
"I love the iMpower matte lipstick. Most matte lipsticks leave my lips feeling dry and cracked, but this one doesn’t at all. The colors are bold and make a real statement, and I can tell they were created with women of color in mind; you can see it in the shades. On top of that, my lips feel healthier after wearing it, even once I take it off."
"I’m not usually a big makeup person and don’t wear a lot of color, but I really liked the iMpower glitter collection. It gave me just enough color to feel special without being too much. It’s subtle, soft, and still feels like me, just with a little extra glow."
"When I heard about it, I realized iMpower was different, especially when I heard about the wellness pieces. At that point, I knew this was going to be big!“
“For my 60th birthday party, I wanted a natural and different look to bring a party vibe with lots of class. The folks at iMpower exceeded my expectations combining Unshaken with Standing Tall lip colors which complemented my look beautifully.“
All Shine, All Mine Collection
You’ve never been too much. You’ve always been everything.
No Gloss, All Boss Collection
Create a look that's effortlessly bold and beautifully defined
Centered, Bold, & Driven (w/ CBD) Collection
Life is all about leaving your mark. Long-lasting, transfer proof products that stay put all day.
Metallic Mood with Attitude Collection
You’ve never been too much. You’ve always been everything.
Slightly Soft, Still Boss Collection
Create a look that's effortlessly bold and beautifully defined
Learn more about iMpower!
Wellness first. Beauty always. IMpower creates inclusive, vitamin-infused color that feels good on your skin and fits your life.
Need help? We've got answers.
Ready to transform your routine?
Join thousands who have discovered the power of intentional wellness beauty.
- High Pigment. No Ashiness.
- Multi-Use Shades.
- Vitamin-Enhanced Formula.
